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Individual Health Insurance

Keep Your Family Healthy
Whether you're looking for health insurance just for you… for you and your spouse… or for your whole family, Riverfront Financial will help you choose a health insurance plan designed to fit a variety of needs and budgets. You can choose from a selection of health coverage types including HMO (Health Maintenance Organizations), PPO (Preferred Provider Organizations), and High Deductible plans that include a health savings account. We are lucky enough to live in an area that offers some of the top insurance companies in the country. Highmark Blue Cross Blue Shield, UPMC, and Health America provide plans for just about every health care need and budget. If you are in between jobs, not eligible for Cobra, or just graduating from school and no longer eligible for your parents' insurance, we can help you find temporary coverage at an affordable price.

Medicare Advantage Plans

Medicare pays for many of your health care needs. However, there are costs that you must pay, like coinsurance, copayments, and deductibles. Medicare Advantage Plans provide all Medicare-covered benefits plus additional benefits, some including Medicare Part D. You should consider buying a Medicare Advantage Plan to cover these gaps in Medicare coverage. You can also add prescription drug coverage by joining a Medicare Prescription Drug Plan.

We Help Seniors Supplement Their Medicare


SecurityBlue is a Medicare Advantage Health Maintenance Organization (HMO)operated by Highmark. It covers your basic health care needs and more, including preventive care, doctor visits, hospital stays, surgery, and most plans cover prescription drugs. Plus, you get added benefits like vision and hearing care. With SecurityBlue, you get all covered care from its large network of providers in 17 counties of western Pennsylvania. SecurityBlue offers Basic, Standard, and Deluxe plans. You must have Medicare parts A & B to qualify for enrollment in SecurityBlue.


FreedomBlue PPO is a Medicare Advantage Preferred-Provider Organization (PPO) operated by Highmark. Like SecurityBlue it covers your health care needs depending on the plan you choose. FreedomBlue PPO lets you choose where you receive your care, in the network of 62 Pennsylvania counties and throughout all counties in West Virginia, or out of the network. FreedomBlue offers Select, Classic and Platinum plans. It also offers a high-deductible plan with a $0 premium. You must have Medicare Parts A & B to qualify for enrollment in FreedomBlue.

Health America and UPMC

Advantra and UPMC for Life are Medicare Advantage Plans offered by Health America and UPMC. These plans are similar to Highmark's Security Blue and Freedom Blue.
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For additional information on all Medicare Advantage Plans,
contact us at Riverfront Financial